Skinny has done some detective work, and deduced that the photo on the brochure of your typical Kiwi Mum, Dad and adorable child is not what it seems. It's actually an AMERICAN family, lifted from a stock photo site - www.istockphoto.com !! As was THIS one, of the same family, complete with the Stars and Stripes in the background!
Oh dear. Someone will be getting a "please explain" today methinks. Surely there was at least ONE New Zealand family who would have happily posed for the glossy brochure - surely??
UPDATE: The Herald has interviewed the photographer, and he confirms the photo was taken in Lake Stevens, Washington State.