"Commission spokesman Peter Northcote said it was aware of the billboards and would warn Tui regardless of whether it received a complaint.
"We are certainly planning to write to the brewery to make sure that they are aware of the Electoral Finance Act and the implications for election advertising and also third-party listing if they were to be carrying out election advertising.
"We will just be making sure that they are aware of the law, which is what we said we would do if we saw anyone who without [knowing they] may be crossing the line might be at risk of inadvertently doing so."
With 13,600 potential breaches to deal with from government websites, hasn't the EC got enough on its plate without poking its nose into this? Maybe someone should design a billboard saying "The Electoral Commission is NOT a branch of the Labour-led government - Yeah, right."
Meanwhile, check out Homepaddock's take on this.