And in a sign that Labour is turning personal on Key, it is trying to link him to the demise of the world's third largest investment bankers Merrill Lynch, Key's former employer.
“Given his background in Merrill Lynch, which has just gone belly up, I would have thought New Zealanders would come to the conclusion you wouldn't put a man like that in charge of New Zealand’s economy,” says Finance Minter Michael Cullen.
A touch desperate perhaps, and a sign Labour's gloves are off, and Key is in for an eight week fight.
This one is right up there with Cullen's famous "rich prick/scumbag" smear from last year. Doubtless his razor-sharp wit will be the subject of much back-slapping and self-agrandisement by the left, and the Merrill Lynch jibes will resound around such places of reasoned commentary as The Standard. However in Keeping Stock's opinion, this is nothing more than a cheap shot from a bitter and twisted man who sees his taxpayer-funded lifestyle about to be taken away. Cullen's leader has said that "This is an election about trust", and you can certainly trust Dr Michael Cullen to dish out the dirt!