Tuesday, February 23, 2010

Understatement of the week!

Keeping Stock's prize for the Understatement of the Week goes to this gem in today's Dom-Post:

Palmerston North requires an image update say councillors

The story goes on to say:

Mr Teo-Sherrell agreed the city's image had not shifted far in recent times, adding that he attended a seminar in Wellington recently where Palmerston North was the "laughing stock".

Documents provided to the council said the $200,000 would go toward "opportunities that promote Palmerston North as a vibrant location, supporting local initiatives such as the Manawatu Turbos and films".

"We want a proposal on how we're going to go forward. How are you going to market the Turbos to people in Timaru?" Mr Wilson said.

Chief executive Paddy Clifford said the money would not be spent until a proposal was agreed by councillors.

Mayor Jono Naylor agreed that public perception was the city's biggest enemy.



All we can say is this; you don't say!

1 comment:

PM of NZ said...

At least the locals are environmentally friendly.

Living on reportedly the most polluted river in the western world, where else could you expect to find a footie team with supporters wearing green plastic buckets on their biscuits?

And they want an image change?

Maybe one of those pricey but underemployed design consultants from Orklund could work on the image thing pro bono?