The story goes on to say:
Mr Teo-Sherrell agreed the city's image had not shifted far in recent times, adding that he attended a seminar in Wellington recently where Palmerston North was the "laughing stock".
Documents provided to the council said the $200,000 would go toward "opportunities that promote Palmerston North as a vibrant location, supporting local initiatives such as the Manawatu Turbos and films".
"We want a proposal on how we're going to go forward. How are you going to market the Turbos to people in Timaru?" Mr Wilson said.
Chief executive Paddy Clifford said the money would not be spent until a proposal was agreed by councillors.
Mayor Jono Naylor agreed that public perception was the city's biggest enemy.
All we can say is this; you don't say!