But it's to his conclusion which we draw your attention this morning, especially the sting in the tale at the very end, to which we have added emphasis; check this out:
But the best and most excoriating correction of all time, I believe, was that of Gawker, an online media company and blog specialist with some hard-hitting views.
After it repeatedly got it wrong that Saif al-Islam Gaddafi, one of the sons of Libyan dictator Muammar al-Gaddafi, had paid Beyonce to perform at a New Year's party, Gawker was told by Gaddafi's PR agent that it wasn't true.
What followed must have had the PR flack choking on his morning coffee.
Gawker started with a headline: 'Correction: Beyonce Played NYE Show for Different Shithead Gaddafi Son'.
It continued: "Tonight we received an urgent email from the PR firm representing shithead Libyan Dictator Muammar al-Gaddafi's son, Saif al-Islam: We incorrectly reported Beyonce performed for him this New Year's! She actually performed for Col. Gaddafi's other shithead son, Hannibal.
"Col. Gadaffi is in fact a ranting, terrorist-backing shithead of truly staggering proportions. It is as if God literally took a pile of shit, fashioned it into the shape of a head, placed it gingerly on the neck of Muammar al-Gaddafi, then let him run a good-sized country using only the worm-addled brain contained therein. Not a 'perception': A cold, hard, metaphorical fact."
Oh dear. And why am I telling you all this? Because, in last week's issue of the Herald on Sunday, we called the Black Caps a cricket team. They are anything but right now. Apologies.
Oh dear indeed. Paul Lewis' assessment of the current Black Caps outfit is indeed harsh and cruel. Sadly, it's also bang on the money. We're that disappointed that, for the moment, we've chosen to say nothing lest WE have to issue an apology and correction later in the piece! We guess that the only consolation is that they can only improve from this point!