Double Down Day

It's here! KFC launches its controversial Double Down burger when shops around the country open at 10am this morning. The media release from KFC begins:

Kiwis will at last have the chance to try KFC’s legendary Double Down burger when it lands in KFC restaurants around the country today.

The first-ever bun-less burger smashed sales records when it debuted in the USA and Canada. The most successful sandwich in KFC history, more than 10 million Double Downs were sold in the U.S. in the first month alone and it became Canada’s best selling new menu item after 360,000 burgers were sold in the first 10 days.

The first of its kind in New Zealand, the Double Down features the great taste KFC is known for - but without the bun.

With two of everything, the Double Down boasts two delicious fresh Original Recipe chicken fillets seasoned with KFC’s 11 secret herbs and spices, two slices of bacon and two slices of cheese (one standard, one cracked pepper), all topped off with the Colonel's special sauce.

Available for a limited time from Tuesday 10 May, the Double Down is the most anticipated burger ever to hit New Zealand, causing a media and talkback frenzy here when it launched in Australia in March.

KFC General Manager Brent Kitto says Kiwis have been calling for KFC to bring the Double Down to New Zealand ever since it launched in the U.S and Canada.

Now, we're not about to race out to KFC at lunchtime to taste this new culinary delight, but we're sorely tempted; if only because those who like to tell us what's good for us are so outraged. We'll probably resist the temptation today though.

Yes; the Double Down has a certain fat content, but with no bread, the carbo count is down, and with double chicken, double bacon and double cheese, there's protein for Africa. But at the end of the day no one is forcing anyone to buy and consume the Double Down. If people do, it's because they have chosen to.

We daresay we'll munch on a Double Down before the "limited time" expires. In the meantime, we daresay Double Downs will be rushing out the doors of KFC shops all over the land today as consumers exercise their right to choose. Will the Double Down be finger-lickin' good? That's the burning question.

And really, there's only one way to finish this post; could this commercial be made today?

Enjoy!