Here's the first of Telecom's proposed "Abstain" advertisements:
Judge the merits or the lack thereof for yourself. For us, the video is as tacky as the idea behind the campaign. The sight of former All Black hard man Sean Fitzpatrick driving a pink fist is bizarre; it's rather like an erotic version of the Wiggles' car. We reckon that the less seen of them, the better.
Telecom and Saatchi have missed the mark here, and by a wide margin. We suspect that Paul Reynolds will be doing another fishing commercial/apology very soon; especially when the punters start to abstain from Telecom!