Adidas is embroiled in new PR troubles over its appearance as the fashionwear of choice for many of the young rioters in London and other parts of Britain.
Dozens of images show rioters and looters wearing adidas clothing - hardly surprising, say British experts, when fashion labels cultivate a gangster chic image.
Public relations and branding expert Mark Borkowski says the gangster image is coming back to haunt some companies.
"The riots are an absolute disaster for a number of brands," he told the Guardian newspaper.
"It has been a wake-up call for many brands which have spent millions developing gangster chic and 'dangerwear' images."
Oddly enough though; we had a similar story on Wednesday last week; a full five days ahead of the Herald. Now admittedly, we didn't quote "Public relations and branding expert Mark Borkowski", but we did fortell a backlash for adidas, hot on the heels of their dreadful management of the All Black replica jersey pricing issue.
We could be like kindred blogger WhaleOil and complain that the Herald stole our idea without attribution. But we do use a bit of Herald content (although we ALWAYS acknowledge the source), and whilst we're not prone to gloating (well, not VERY much!), we're just delighted that once again the blogosphere is right on its game!