Adidas is embroiled in new PR troubles over its appearance as the fashionwear of choice for many of the young rioters in London and other parts of Britain.
Dozens of images show rioters and looters wearing adidas clothing - hardly surprising, say British experts, when fashion labels cultivate a gangster chic image.
Public relations and branding expert Mark Borkowski says the gangster image is coming back to haunt some companies.
"The riots are an absolute disaster for a number of brands," he told the Guardian newspaper.
"It has been a wake-up call for many brands which have spent millions developing gangster chic and 'dangerwear' images."
Oddly enough though; we had a similar story on Wednesday last week; a full five days ahead of the Herald. Now admittedly, we didn't quote "Public relations and branding expert Mark Borkowski", but we did fortell a backlash for adidas, hot on the heels of their dreadful management of the All Black replica jersey pricing issue.
We could be like kindred blogger WhaleOil and complain that the Herald stole our idea without attribution. But we do use a bit of Herald content (although we ALWAYS acknowledge the source), and whilst we're not prone to gloating (well, not VERY much!), we're just delighted that once again the blogosphere is right on its game!
5 comments:
Well done I2.
Thinking about the riots a question I asked myself was whether the makers, possibly Addidas, of hoodies, and the providers of social media such as the blackberry system which was the communications media of choice for the rioters could be dragged into court cases.
The have arguably facilitated breaches of the peace, criminal damage and could well be liable for civil damages due to the dameg done to property.
I am sure there are more creative lawyers than me out there thinking about these things. I know that Israeli lawyers creative thinking stuffed up the "convoys" that were taking peace activists to Palestine recently, so the logic can be applied to the riots.
if i get the time I'm going to look at it from a New Zealand context.
Gloat away...many's the time I've read the Dom Post and thought I was stuck in a time-warp, as I'd read the content some-times many days earlier via a blog.
If you honestly believed the blogosphere has legitimacy, you'd attach a real identity to your words like editors and journalists of the MSM do. (And legitimate blogs).
Looking back through some older posts, I see this is a bit of a theme here and can't fathom why you'd not stand behind the material you write? It's a hypocritical cop out IMHO. You can't be taken seriously until that occurs, as I think you know and understand.
@I2:
At least in NZ, the blogosphere and the social media are becoming the new mainstream media and the current MSM is becoming repeater... simply because:
a/ MSM can't beat Social media in term of real-time news delivery
b/ Blogosphere is defeating the MSM stronghold on editorial - actually in NZ, I can't find much of good MSM editorial these day.
M. Mathers (MBA Hons.),. What a bloody stupid comment.
What was it Bill said; "A rose by any other name will smell the same"?
Whether I2 does or doesn't put his name to his blog posts changes not the fact that once again the "blogosphere" of which he is a part of beat the MSM to the adidas story by days.
Tinman (Primer 3 (repeated))
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