But the more interesting bit comes further down the story; check this out (with our emphasis added):
Ridge said yesterday the ad was just a parody. "It's just a bit of fun. I think anybody that's got half a brain will see that 'hey look, it's tongue-in-cheek'."
He said it wasn't meant to be "Don't vote for Labour" though he added that if it doubled as that he would be quite happy "because I wouldn't vote for Labour anyway".
The campaign was devised by Rascals advertising.
That has to be more bad news for Phil Goff. The reception that John Key has been accorded over the last couple of weeks at RWC2011 matches suggests that National has the rugby vote, but Labour's always backed itself to take the League vote.
But this week alone, Sir Peter Leitch has endorsed John Key (to hate-filled comments on left-wing blogs), and now Ridgey's saying that he won't be voting Labour either.
Who WILL be supporting Labour on 26 November?