There might not be anything sinister in British media reports that newly-married English rugby captain Mike Tindall had a right-Royal night in Queenstown. His wife Zara, daughter of Princess Anne will be arriving in New Zealand soon, and we suspect he'll have some explaining to do.
But it's not like the Tui folk to ignore such a situation, and they've accorded Tindall the ultimate accolade; his very own Tui billboard.
He'll be hoping that it's just the Facebook version, and that Mike Tindall billboards don't spring up alongside roads likely to be travelled by Royals. That might lead to a dose of "We are not amused"!