For a change, it's not a Labour MP who has committed this SMOG (Social Media Own Goal) although a Labour candidate is involved. Our mates at The Standard published the cleverly photoshopped image of aspiring MP Lesley Soper alongside her opponent's ute.
Now, by The Standard's standards, that's quite clever. But The Standard folks forgot one small thing; Photoshop is not the sole preserve of the Left, and the image has been ever so slightly modified again:
Oh dear! Now apart from the fact that Lesley Soper probably does have No Hope of winning Invercargill on 26 November (there's the small matter of a 6664 majority to overturn), it does show the dangers of digital attacks on a tech-savvy opponent.
And as long as Labour and its allies keep coming up with these SMOG's, you can bet that, having coined the acronym SMOG, we'll keep blogging about it!