Labour's support has slipped in the first week of the election campaign to below 30 per cent, in the latest DigiPoll survey released this afternoon.
Labour is on 29.1 per cent, the first time Labour has been in the 20s in the 12 years the Herald has been running DigiPoll surveys.
The poll will be running weekly until the election.
Labour's fall of 1.2 points over the week may not be much of a fall but it will be psychological blow for the party to fall below 30 per cent.
The Green party on 10.1 per cent is its highest DigiPoll rating since the 2002 election campaign at the height of Corngate GE crops scandal.
It would have 13 MPs under current polling.
No other party reaches 2 per cent in the party vote, but the Colin Craig-led Conservative Party has featured in Party vote ratings for the first time, with 1.1 per cent.
National's polling is up by 0.7 points to 54.2 per cent, which would give it a clear majority to govern alone.
As Audrey Young notes, this will be a psychological blow for Goff and his erstwhile campaign manager Trevor Mallard who have been telling us for months that the gap will narrow closer to the election. The gap's not narrowing; it's widening, and the election is now just three weeks and two days away. It should also be noted that the Herald Digipoll is as fresh as it gets; polling only concluded yesterday.
And if they are having trouble digesting what's been reported above, Trevor and especially Phil will choke on what follows:
Mr Key is preferred Preferred Prime Minister on 70.6 per cent, the same as last week, and support for Labour leader Phil Goff has slipped from 13.7 per cent last week to 11.7 this week.
And to save a seperate post, and because we can, here's the contest in a nutshell, condensed by Cameron Slater into 2m29s of entertaining viewing:
Phil Goff is promising to "show us the money" tomorrow; we just hope that a dog doesn't eat the USB stick with the spreadsheet on it between now and then!