Tuesday, February 14, 2012

A better promotion

We blogged last week about The Rock's Valentine's Day "promotion". We won't even dignify The Rock's bad taste by linking back to the post.

But this, whilst rampant commercialism, at least has a positive message; check this out:

"Yes" is the only word David Sims wants to hear on this Valentine's Day, after going to large and extreme lengths to persuade his girlfriend to become his wife.

The 23-year-old Aucklander is set to make a very public proposal to long-time girlfriend Leena Riekkola this morning.

Mr Sims is one of 12 Kiwis who won the chance to put a message of love on a billboard as part of Westfield's "Truly, Madly, Hugely in Love" Valentine's Day campaign.

Yesterday he was making last-minute preparations - which included picking up the engagement ring he rushed to organise after being told he was a winner.

"I was [thinking] 'Okay, this is actually going to happen. I should probably get a ring'. I can't propose with a cheezel," he laughed.

Miss Riekkola will get a 3-stone, princess cut, white gold diamond ring.

Mr Sims decided to enter the competition after seeing it advertised several times at a local mall. He was told a week ago that he was a winner.

"It's happened pretty quickly. After I entered I thought, 'Oh, I'm not gonna win it'. And then I got it and I thought, 'oh no'."

The couple have been together for the past four-and-a-half years after meeting in London in September 2007.

So we wish David Sims well, and we hope that the billboard below produces the desired outcome; good luck!



And in the meantime, we wish our special Valentine the most awesome day...

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