Hi folks - to give you credit, you've been really quick to bash out advertisements urging National Bank customers not to be afraid of becoming ANZ customers.
You're sending the black horse to the knacker's yard, but you're reassuring folks that it will be business as usual, albeit in new uniforms. You've even got people ringing up and e-mailing talkback hosts telling them that very thing.
Your marketing campaign is slick, and all-encompassing. We're getting adverts on the radio, on the telly, and even on the computer, on places like YouTube and Facebook. We don't know how much this campaign is costing you, but all that saturation advertising at peak hours can't be cheap.
But here's the rub; we are neither customers of the National Bank nor the ANZ Bank, so as far as we go, your efforts are going to waste. And if we are already getting sick of all these advertisements just 24 hours into your campaign, how many other people are going to be turned away by this campaign?
The sharks are circulating, and the competition has been quick to respond with advertisements luring National Bank customers to come on over. Just be careful that your slick PR campaign doesn't backfire on you.
There; we feel better now! Has anyone else noticed the bombardment of adverts though? We wonder at how much this PR campaign has cost, and we wonder if ANZ-National is going to get value for money.