That 10 cent coin in the back of your jeans could soon see you flying across the country and back.
Jetstar has launched a sale campaign across its domestic network this week with seats on sale for one cent each.
The airline is offering 600 1c airfares every weekday between 6pm and 7pm, with a total of 3000 seats on offer.
Jetstar group chief commercial officer David Koczkar said they launched the fares across their domestic network to "help connect families and friends".
"The 1c sale began last night and has been very popular with travelers from all over New Zealand and we're sure they'll sell out fast every day until the sale ends," he said.
"Jetstar is committed to being the low fares leader in New Zealand."
A Jetstar spokesman said the tickets sold out quickly last night.
There was a booking and service fee of $5 per passenger. Fares were web-only, one way, non-refundable and may not be available on all flights or days.
It's certainly a bold initiative by Jetstar, which is more commonly known for its PR disasters, cancelled flights and dissatisfied customers.
But there's a catch; has Jetstar now set its value in the marketplace? And is one cent all that Jetstar customers will now be prepared to pay?