As a decade of poor performance starts to become a long list of dire results, those close to the game cite player self-interest and management that's failed to understand the sport's modern dynamics as reasons for cricket's diminishing place in our affections.
It is hard to think of a sporting organisation that has done more to alienate its most important stakeholder, the fans, than New Zealand Cricket.
A flagship team that finds new ways to lose and very occasional ways of winning, a carousel of curious high-performance appointments, a moribund domestic scene, dwindling media coverage and an administration that has failed to adapt to the seismic changes in the sport have blotted the cricketing canvas like a Jackson Pollock abstract.
Over the next week, the Herald and Herald on Sunday will highlight some of the failings and ask key people in the game to chart a path forward.
The timing might seem peculiar, given the events in Colombo last week, but it could not be better. It is easy to jump on a soapbox after another galling loss from our national side but it becomes a watered-down process. Good points get lost in the blather of talkback outrage and fulminating opinionists.
The issues faced by the sport are much wider than the long-term struggles of Ross Taylor's men.
The victory in Colombo was a tonic, but it was a long, long time coming. The problems cannot be obscured by once-a-year bursts of inspiration. While the problems are myriad, there is one that stands out above the rest - apathy.
This promises to be an interesting series, as we believe that there are some underlying problems with both New Zealand Cricket and New Zealand cricket.
We will comment further on today's instalment later in the day, as it raises some very real issues. But it is great to see that someone has taken the time to do an in-depth assessment of our cricketing health, both on and off the field.