Thursday, December 6, 2012

An experiement in influence

We received an e-mail overnight from Regan Cunliffe at, a blog largely based around what gets offered up to us on television. It read thus:

Some time ago I had a chat with those responsible for slicing up the marketing spend for the launch of Igloo.  I put a proposal to them which was similar to some stuff we'd done for Freeview in the past.  They basically came back and said "we don't think you're influential enough" and that the PR company already had an influencer campaign booked.  

As I disagree with them, I've put together a free campaign for them anyway.  We've got a Samsung digital TV recorder to giveaway in the process across all sites that wish to participate.

We're more than happy to help Regan out with his influencer campaign. Have a read of his Top 10 Reasons Why You Shouldn't Get Igloo, and if you can think of a reason that Regan has missed, add it in the comments section. He and his helpers will track comments on all the blogs that support his campaign, and who knows; you could just win yourself a free Samsung digital TV recorder!

There's a serious side to this as well though; an opportunity to put the growing influence of the blogosphere and the diminishing influence of "old" media to the test. So feel free to have some fun, and provide a valuable community service as you do.



On Monday, Sky and TVNZ launched their hardly anticipated new subscription television service.
Here’s our list of reasons why it shouldn’t be under your tree this Christmas or anywhere else in your house for that matter.

10. It’s probably still broken.  
The custom built platform was supposed to be launched months ago but has been delayed due to “technical problems”.  Is the launch simply exploitation of the spending season or a Christmas miracle?
9. TVNZ are involved.
Remember when TVNZ said “TiVo transforms television“? How are all those customers feeling today?  How long before Igloo too melts down?
8. A comparable Freeview box is less than half the price.
There are a number of basic models of DVB-T receivers which also have the ability to record to a connected USB storage device.
7. Sport is ultra-expensive.
The base “30 day channel pack” plus purchasing every Super XV match The Chiefs play during that period would cost you up to $99.74. On Sky this would cost $72.46 and include more channels, every Super XV game and a lot more sports besides.
6. Paying for content that used to be free.
Two of the eleven Igloo channels feature content that TVNZ used to broadcast for free:  Kidzone24 and TVNZ Heartland.
5. All Igloo content is Standard Definition.
The only content that you’ll be able to view in High Definition is from any of the free-to-air channels that broadcast in HD.  All of the extra content you’re paying for is delivered in standard definition.  This includes movies and sport.
4. High per channel price.
The “Sky Basic” package costs approximately $1.36 per premium channel compared with $2.27 per premium channel on Igloo.
3. Igloo is not a middle option.
Currently, a new 12 month “Sky Basic” package (~63 channels) with 3 months free sport and SoHo and free installation costs $553.44.
A new Igloo box (~34 channels) which you install yourself and a 12 month subscription costs $478.05
A new Freeview box (~29 channels) which you install yourself costs from $99.
2. Two thirds of the channels you can already watch for free.
That’s right.  They’re already free.  And also the most watched.
1. You’re not an Eskimo.
They’re the only ones who should have an igloo.
Those are our top 10 reasons why you shouldn’t get igloo and now we want yours.  We’ve got a brand new Samsung MyFreeview HD digital TV recorder (BDE-8500) worth $649 to give away.
In addition, if anyone reposts this on their own blog, we’ll include any comments made there in the draw. Have at it.


bhudson said...

It's a dead-end offering

You're entering a scam (sorry, scheme) that is intended to up-sell you to more content, but it doesn't offer the capability to record and store programmes.

What use is this box and service to you if you want to upgrade?

Perhaps a new marketing slogan: "Buy igloo and get the worst of both worlds"

More expensive to add even a little bit of content, and no future [upgrade path/features]

Ciaron said...

#11, because there are far more intersting things to with $478.05

Mark D said...

Massively expensive. I've already got freeview, and to get it is cheap. $25 p.m. for UKTV which is the only one of their premium channels I'd pay for. Then sports at $15 - $40 per game, I don't know what the recent rugby tests cost but if I watch 2 or 3 games per month I'd be better of with Shy + Sky sports over Telstra, and if I don't I can get sky basi for about $37 and have half a dozen channels I'd consider paying for.