Nearly 230,000 people have now completed the pre-registration process for Mighty River Power shares.
That's as of 4:30pm.
Almost all of those were people who have registered their interest online.
The public has until March 22 to put their hands up to buy shares in the state owned energy company.
The Labour/Greens Political Party Initiated Referendum still leads the way, with 390,000 signatures awaiting audit. But they have taken 11 months to gather, even with signature collectors being paid from taxpayer funds.
On the other hand, the Mighty River Power process is attracting almost 60,000 registrants a day, and it's only a matter of time before the 390,000 mark is exceeded.