Kevin Rudd got something of a dead-cat bounce in the polls after he broke his promise not to challenge Ms Gillard. But Rudd's honeymoon is over, as people begin to remember just what he was like the first time he was Prime Minister.
And in fact it's so bad that Kevin Rudd may not even hold his own seat in Queensland; theguardian.com reports:
Kevin Rudd is trailing Liberal rival Bill Glasson in his apparently safe Brisbane seat of Griffith, in alarming news for Labor from the latest Guardian Lonergan poll.
Glasson, who is running an intensive local grassroots campaign, leads Rudd on a two-party preferred basis by 52% to 48%. The poll's margin of error is 4%, but its findings raise the possibility that without a big effort on his home turf, Rudd could become the third prime minister in Australian history to lose his seat, behind John Howard in 2007 and Stanley Bruce in 1929.
It raises a dilemma for Labor strategists who need to salvage Labor's national campaign but also give Rudd time to campaign in his seat. Rudd was criticised for pulling out of a local candidates' debate in Brisbane on Thursday night because he was campaigning interstate.
"This shows Mr Rudd needs to be very conscious of what is happening in his own electorate. He needs to focus on the battle as well as the war," Lonergan research managing director Chris Lonergan said.
The poll of 958 Griffith voters, taken on Wednesday night as Rudd and Coalition leader Tony Abbott debated at the Broncos leagues club in Brisbane, found Rudd had 38% of the primary vote, down from the 44% he achieved in 2010, with Glasson on 47%. The Greens candidate was on 11%.
Losing his Griffith seat would be a mortal blow for Kevin Rudd and Labor, but it might also be just what the ALP needs; to be rid of Rudd for good.
And stories like this won't do Rudd's chances any good at all; news.com.au reports:
A MAKE-up artist who says she smoothed the complexions of Kevin Rudd and Tony Abbott ahead of last night's people's forum has hinted that the Prime Minister was rude to her.
Lily Fontana, a Brisbane make up artist, took to Facebook after her encounter with the leaders, praising Mr Abbott but saying one of the men had treated her terribly.
Here's the Facebook post in question: